DOG DAYS OF SUMMER CONTINUE AT AUNTIE ANNE’S®
GAP, PA (Monday, August 15, 2005) - The signs of summer will continue to sizzle this fall as Auntie Anne’s Hand-Rolled Soft Pretzels vies to become an all-star player in the mealtime lineup. The nation’s largest soft pretzel franchise hopes to hit another home run with its menu item, Pretzel Dog.
Auntie Anne’s Pretzel Dog combines a Nathan’s Famous 100 percent beef hot dog wrapped in Original pretzel dough and baked to a golden brown. This fall, Auntie Anne’s is re-focusing efforts on promoting the Pretzel Dog as a convenient, grab-and-go menu item. Coupled with a complementing cheese or sweet mustard dip and a beverage, the Pretzel Dog provides a quick lunch option for those wanting to grab a light meal while shopping or taking a break from the workday.
With Americans’ continued love for the hot dog – eating two billion hot dogs just in the month of July, according to the National Hot Dog and Sausage Council – Auntie Anne’s Pretzel Dog has become a mandatory product offering at most of its 725 domestic locations. The product was initially introduced in 2004 and was positioned as a limited time only item. During this period, the Pretzel Dog quickly became a popular choice among guests, as they valued its convenient portability and quality taste combination. Pricing for the Pretzel Dog and dip varieties vary at each location.
Auntie Anne’s Hand-Rolled Pretzels stores offer guests up to 11 flavors of fresh, hot, pretzels from the sweet tasting Cinnamon Sugar and the zesty Sour Cream & Onion to the bold taste of the Pretzel Dog. To complement pretzel selections, Auntie Anne’s has an array of dipping sauces and beverages including Auntie Anne’s Old Fashioned Lemonade™.
Auntie Anne’s, Inc. supports over 860 Auntie Anne’s Hand-Rolled Soft Pretzels locations in 44 states and 11 international territories. The concept mixes, twists, and bakes pretzels to golden brown perfection in full view of customers. It is committed to providing a premium product, in a sparkling clean store, with friendly customer service.
